Brief: Create a brand in an over-saturated market that stands out from the rest.
Concept: Half is a brand inspired by my personal favorite era of furniture design. Mid-century modern furniture was innovative, sleek and experimental. Half encompasses those attributes and sets itself apart by marketing itself as a soda instead of a seltzer, making it more gender neutral. There is a focus on functionality and clarity in this packaging design. Half entices a more refined group of people while remaining approachable.