Brief: Create a brand in an over-saturated market that stands out from the rest.
Concept: Inspired by Mid-Century furniture and graphic design, Half takes the familiar, simple and sleek elements and applies it to a new and booming market. Sometimes, the best way to stand out amongst over saturation is to go back to the basics and do the opposite of what is trending in the space. Half is classic, ageless, and easy to interpret. There is no guessing games when you pick up a can as to which flavor it is. No unnecessary fluff to sort through to find the information you need. A timeless brand influenced by the pleasure of the consumer in mind.