Brief: Rebrand a “boring” company and give it a new unique brand that turns on its head the ideas associated with that industry. Turning a "bread and butter" company to something you enjoy designing for.
Concept: Not Laundry is a Laundromat that urges you to do get up, get out and do not laundry. People spend approximately 60 hours a year doing laundry. They are a company that encourages an active, social and community based lifestyle. Drop your laundry off with us and get out and do Not Laundry.