Brief: Rebrand a “boring” company and give it a new unique brand that turns on its head the ideas associated with that industry. Turning a "bread and butter" company to something you enjoy designing for.
Concept: Not Laundry is a Laundromat that urges you to do get up, get out and do not laundry. People spend approximately 60 hours a year doing laundry. Think about everything you could be doing if you were only doing Not Laundry. They are a company that encourages an active, social and community based lifestyle. Knowing people can't always get their laundry and dry cleaning done by us, we provide our patrons with informational tools to help them understand their own laundry for Not Laundry results.