Brief: Give a brand a new refresh, taking it from stark and clinical to inviting and lively.
Concept: Powell Gardens is not just a botanical garden. It is a safe space, a community center and a backyard to many families and people of all ages. In an effort to embody the vivid and lively nature of the gardens I wanted to appeal to people of all ages. Encourage taking the garden home with you and becoming a bright family tradition.
*Unsolicited hypothetical brand study on Powell Gardens Rebrand. Photography taken from their website. https://powellgardens.org